Affiliate Marketing Tips – Tracking 202

Posted on July 23rd, 2008 by Collin in affiliate marketing

Ok so I have been home from TAC just over a week now and I have not posted any type of tip or trick I learned while I was on the show. That’s not because I didn’t have any to share with you guys, I was just waiting for the right time to do it. And that time is today!

If you were like me before, on all of the big affiliate marketing blogs you would read you would always see reference to tracking stats but just never really put a lot of thought into it because you just weren’t doing enough affiliate marketing to worry about it. Well, here is some food for thought for ya. If your not tracking your affiliate links your losing money and it don’t matter how good you are a affiliate marketing.

How do you properly track affiliate links?

I am sure there are a few places that track affiliate links but the one I was shown by Ian Fernando was for a site called Tracking 202. How they work (and I am not going to go into great detail about how to make a tracking link because once you get to this site your going to see it is as easy as pie to do) is they take your affiliate link, and revamp it so your link now runs through there site. What happens after you start sending traffic to that link is it redirects through Tracking 202 and picks up everything that happens when someone has clicked on that link. There database records how many clicks there were to your link, and even how many leads you got. All that information is at your figure tips in your free dashboard once you log back in to check up on things.

Now I am sure your wandering why you need to have extra tracking on your affiliate links.

First off, if your running campaigns from 5 different networks you can see what is going on with everything all from one spot instead of logging into each affiliate network your using to see whats going on.

The second reason is, well advertisers and networks sometimes don’t want to pay you for your leads or they try and screw you out of some of them. Using Tracking 202 will tell you how many leads you got for a certain link so you can compare that to your dashboard stats from your affiliate network, not to mention that certain networks have a very crappy API so they don’t record everything that goes on.

Another reason why is good to have extra tracking on your links is so that you can see if a campaign is good or not and how well it converts. If the advertiser tells you your going to get a 30% conversion and you see that after 100 clicks you got nothing, then you can act on that information before you lose to much money trying to promote that offer.

In closing!

Choosing the right campaign is important but if you don’t track your links your losing money, its that simple.

When you go to Tracking 202 and if you get stuck, the crew that runs that site are great people to work with and they are there to help. Or if you want visit my contact page, fire me a comment and I can try and help you out too!

Once again that site is called Tracking202!

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  1. Wes Mahler said on July 25th, 2008 at 11:37 am

    Thanks colin for the mention, much appreciated! Also I assume Ian mentioned as well, but there is a SELF-HOSTED version of it available as well on http://prosper202.com people can download for free.

    Wes Mahler’s last blog post..3 Habits of a Billionaires

    Reply
  2. Collin said on July 25th, 2008 at 1:06 pm

    Thanks for the heads up on that Wes, I will take a look at it right now.

    Reply
  3. john said on July 28th, 2008 at 8:06 am

    Your tips are very useful for me for make the money with the online affiliate marketing. It is good to have extra tracking on your links and that you can see if a campaign is good or not and how well it converts or works.

    Reply
  4. AffiliateMarketer said on October 1st, 2008 at 4:54 am

    This post is very informative about affiliate marketing. Thanks for this great post

    Reply
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