Direct Track Affiliate Network Warning!

Posted on January 26th, 2010 by Collin in affiliate networks

I just wanted to give a little update about something I have known and learned about recently regarding different networks and the platforms they use. It’s no secret that I want my own network in time so it is natural for me to research different platforms that I would invest my money into. I have gone through way to many frustrations personally that I know I can remove owning an affiliate network. Yes I know there are other headaches that show up but I have plans for them as well.

What you might not know, which is something I have known for a while and just had confirmation on today, is that if you are a good affiliate and you are able to really scale a campaign up you may just be losing money and not even know it. Why? Well, if the network you are pulling the offer from is based on a Direct Track Network platform, they have the ability to set your conversion rates on offers to what ever they want them to be. Let me explain!

Example

Advertiser A wants to get traffic to a diet pill offer. He goes to a network that runs on a Direct Track platform. The advertiser lists his diet pill with the network and the network uses there own marketers to test the campaign. Just so you know, all networks have there own in house teams running the same offers you are. During the testing stage of the new offer the network and the advertiser find out that the offer converts on average at 10%. So after testing phase the offer goes live to all the affiliates in the network and sometimes to other networks.

Now, here is where you lose money with Direct Track base networks.

The networks tell there publishers after testing is done that the offer converts at 10% so a bunch of affiliates start running it. There are 5 supper affiliates among the group who are really good at scaling up campaigns to make more then the 10% the offer is currently at. With Direct Track Networks, they can set your conversion rates individually to never convert on a offer higher then that 10% – so no matter how hard you try and scale an offer, you will never make any more money, just lose and the network keeps the difference usually!!!!!! Once the network sees that they lost you as a pub on that offer – they will most likely pull you back in with a higher payout as they know what they can see from you and how it’s converting for you. Shady business eh!!!

Today I spent time with Link Trust, which is another affiliate marketing platform and I went through a 80 minuet demo on the platform and what it can all do. I must say, its one heck of a network system and there is no way for the network or networks using that platform to set your conversion rates to never go past a certain percentage nor will they ever build it into the platform. I have seen the entire back end of the platform as well as I have seen the back end of Direct Tracks and from an affiliate stand point – I would NEVER trust the other Direct Track platform at all.

Examples of a Direct Track Network are – Market Leverage and Copeac

I am sure there are some Direct Track Networks that are honest, but how can you trust any platform that has the ability to set your rates to never go past a certain percentage. I can’t! To be honest with you I have not looked into any other platforms yet but I will, like Has Offers, so I don’t know a whole lot about other systems or the platforms that are custom. When the time comes for me to launch my network I want the best interface and the most honest system I can find. That’s just who I am.

What are your thought’s on affiliate networks having this ability to set your rates to never go higher then a certain percentage???

  1. Jojo said on January 26th, 2010 at 8:09 pm

    interesting

    Can you also find out about HitPath?

    i do see changes with marketleverage ive seen it twice
    so i run for a week it convert at 7-9% then on the 6 and 7th day it tanks so i pause it and try another network and when I come back to marketleverage on the 9/10th day it will beat previous conversion numbers.

    So best bet is to be part of many networks and create a system that will rotate offers per day basis.

    Reply
  2. Collin said on January 26th, 2010 at 8:18 pm

    hitpath is the same as direct track from what I have heard. I have not looked at it myself so I didn;t want to post about them yet – but I will!

    Reply
  3. Jojo said on January 26th, 2010 at 8:43 pm

    Another problem is the networks that run linktrust rebroker offers so chances are they are getting them from a direct track system

    Reply
  4. Collin said on January 26th, 2010 at 8:47 pm

    @Jojo:
    All networks rebroker offers. What I am counting on is that networks treat each other differently then they do network to affiliate. Actually, I know they do :)

    Reply
  5. PyrogenicMedia said on January 26th, 2010 at 10:26 pm

    This is correct. This actually came to my attention when i used CPALead for its gateway protection. The offers there pay peanuts, say >50 cents per submit. And yet, the conversion and EPC were on par with other networks that had the same offer, but were paying $1.50 per submit. When i asked CPALead’s team about it, they said, due to the low payout, we can secure a higher conversion ratio.

    Also thinking back to regular CPA networks that run with directtrack. I can honestly say, that i usually never get over their “Network EPC” or “Network Conversion”. No matter how targeted you can get the traffic, the EPC will never go over their “Network Wide” epc.

    Reply
  6. Gary Alcott said on January 28th, 2010 at 7:25 pm

    For all credible affiliate marketers that read this blog – I hope you all realize that this is a blatant lie. I have worked closely with DirectTrack over the years and have yet to find the magic scrubber button that platforms like Hitpath have in place. As a publicly traded company and governed by SOX compliance – I can assure you that this does not exist.

    Please provide screen shots or stop spreading lies.

    Reply
  7. Collin said on January 28th, 2010 at 7:36 pm

    Hey Gary, I have no problems providing screen shots somewhere in the future. I hate to point this out but I am not the only one who knows this and has seen it.

    Reply
  8. oyun said on January 28th, 2010 at 8:22 pm

    What I am counting on is that networks treat each other differently then they do network to affiliate. Actually, I know they do

    Reply
  9. feld said on February 21st, 2010 at 7:10 pm

    nice info good strategy guys

    Reply
  10. feld said on February 21st, 2010 at 7:11 pm

    Thanks for post i like all your contents. :)

    Reply
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    Reply
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