Here’s what I did first;

The first problem I addressed was the “Keeping a Campaign Going” issue once I got a campaign profitable. If I spent 2k on something and got it profitable on my dime by the end of spending that 2k on traffic, I was sometimes running out of money and waiting on networks to pay me. To keep cash flow coming in,  I moved all my major networks I work with to weekly or by – weekly payments system. Problem solved! You need to hit a minimum of 1k per week or 1k per 2 week period in order to get that type of payment arraignment made. I have been making that for quite some time now but it was not until I started into media buying that I seen I needed the payments faster.

The second step;

I Found me some investors!! This was key for me to achieve and very important. Why? Well, it’s very common in Media buying to hit a 3 to 400% ROI. When you do hit that, you want to keep those campaigns going for as long as you can. Having investors lined up who you are willing to pay a 100% roi too on their investment, gives you capital to really blow something up. Yes, I know you can get investors at a 20% roi and make more – but for me (I am not greedy) I plan on matching what investors put in so instead of me making 3 to 400%, I am now making 5 to 600% roi on what I am spending. I am fine with that!

The Final Step!

When your stuck waiting for money to come in on a regular basis, it is hard to really test out a traffic source or keep campaigns going. So how I solved this problem was to ask a traffic source I like (affordable and it converts) to extend me a line of credit, which I just locked up yesterday. This allows me to test out offers and campaigns on their dime and once I hit my target roi, I just make a few calls and get my investors involved plus start using the money I have banked that I normally would of used to test with, to further fund the campaign while I am waiting on my weekly payments to come in.

This is the process I used to insure that I can keep going and growing. If you know another way, by all means – let me know in the comments below. Lets chat!

Ok, as promised here is a list of websites you can use for Media Buying. Keep one thing in mind though. Some media buyers will only test there campaigns using this list. After they have seen where their top converting traffic has come from, they will try and contact the sites directly for a larger media buy. This will lower the cost of the campaign and hopefully increase the end ROI.

Right now, being a smaller media buying guy – I just work off of this list with the sites I can use and that fit my budget. I will give you what ever information I have for each media buying site.

24-7 Real Media
132 W 31st St
New York, NY 10001
212-231-7100

$10,000 min
$50,000 budget for low CPM

Ad Dynamix
1201 W 5th St
Ste T300
Los Angeles, CA 90017
213-481-8444

CPM Based Buys

Ad Pepper
108 W. 39th St, Ste 1000
New York, NY 10018
212-686-1000
salesusa@adpepper.com

CPM, CPC, CPL

Ad Smart/ Adrevenue LLC
100 Park Ave, Ste 1600
New York, NY 10017
646-290-6608

CPA Based

AdBrite
731 Market St, 5th Fl
San Fransisco, CA 94103
415-995-3330

CPC Based

adconion
1322 3rd St Promenade, 2nd Level
Santa Monica, CA 90401
310-382-5500

CPM,CPC,CPA Based

AdEngage
101 Continental Blvd, Ste 1050
El Segundo, CA 90245
310-640-0101
contact@adengage.com

CPM and CPC Advertising

Advertising.com
75 Rockefeller Plaza
25th Floor
New York, NY 10019
212-277-1980

CPM Based

Banner Connect
+31 (0) 46-707-4992

They Do Both PPC and CPM

Blue Lithium
104 5th Ave 9th Fl
New York, NY 10011
212-808-8273

CPM Based

Bright Roll
117 East 5th St. 4th Floor
New York, NY 10022 Tommy 6466528569
212-331-7863

High Quality Video Ads, CPM based!

Burst Network
8 New England Exec Park
Burlington, MA 01803
781-272-5544

They offer PPC ( they call it CPC), CPM, and CPA
5000 Minimum Buy

Collective Media
254 W 31st St 12th floor
New York, NY 10001
646-722-8550

CPM Based

CPX Interactive
1600 Stewart Ave, Ste 401
Westbury NY 11590
800-368-1872

They are CPX – depends on the client and offers Cost: Lowest possible CPM’s

Drivepm
110 5th Ave, 8th Fl
New York, NY 10011
917-267-3231

CPA,CPC,CTC based

enCircle Media
17752 Mitchell, Ste C
Irvine, CA 92614
949-209-4997

Both PPC and CPM

Exelate
817 Broadway, Ste. 501
New York, NY 10003
646-237-4200

CPM Based

Glam Media
646-205-7008

CPM Based – women consumers online
lifestyle, beauty, fashion, design, and cooking blogs and sites from indie publishers

Go Fish
706 Mission St, 10th Fl
San Fransisco, CA 94103
415-738-8706

CPM Based Aadvertising

Indieclick
Los Angeles
213-623-4991
sales@indieclick.com

CPM Based

Interclick
200 Park Ave S
Suite 908-909
New York, NY 10003
646-722-6260

Media Kit
comscore fastest growing
ad network 2007-2008
Transparent, 10K Min

CPM Based Ads

Intergi
1000 E. Hillsboro Blvd
Ste 201
Deerfield beach, FL 33441
954-418-0779

PPC and CPM (Gamer Crowd)

Jump Start
747 Front St, Ste 400
San Fransisco, CA 94111

Dedicated to the automotive market.

Mooter Media
level 1
12 Help St
Chatswood
NSW 2067
Australia
+61-2-9325-5950
info@mootermedia.com

PPC and CPC Advertising

Neoedge Networks
215 Castro St, 2nd Fl
Mountain View, CA 94041
650-853-8143

Casual Gaming Audience
focused on video ads
CPM Basis
65% Adult Female Mkt

CPM Based

NetShelter
8500 Leslie St
Suite 520
Thornhill, ON L3T 7MB
905-764-7139

Business IT decision makers, IT professionals, technology buyers, tech enthusiasts, and dedicated gamers

Platform -A
770 Broadway
New York, NY 10003
212-652-6400

Pulse 360
680 5th Ave
New York, NY 10019
866-947-8573

CPC Based Advertising

Quigo
Adsonar for Advertisers
adsonarsales@platform-a.com

PPC Based (Sites like Fox News and People.com)

RealTech Network
75A Lake Road, Ste 150
Congers, NY 10920
877-423-7786
Support@RealTeckNetwork.com

PPC and CPM Based

Audio Science
420 Lexington Ave, Ste 2740
New York, NY 10170
646-443-2310

CPM Based Advertising

Rubicon Project
1925 S. Bundy Dr
Los Angeles, CA 90025
310-207-0272

CPM Boosting: Optimize CPM’s and fill rates by geography, audience and content!

ScanScout
33 W. 19th St. 4th Floor
New York, NY 10011
AdvertiserSupport@scanscout.com

video indexing, ad targeting, and optimization platform that can target video ads contextually, behaviorally, geographically, and demographically.

CPM Based

Snap Shots
130 W Union St
Pasadena, CA 91103
626-585-6900

CPM Based

Specific Media
4 Park Plaza Ste 1900
Irvine, CA 92614
949-861-8888

Targeting Technology
Leader in High Interest audiences across leading categories

Both CPM and PPC

Sportgenic
1 Sansome St, 15th Fl
San Fransisco, CA 94104
415-983-2300

CPM Based

Traffic Marketplace
335 Madison Ave #840
New York, NY 10017
646-307-8600

CPM and CPC

Travel Ad Network
55 Broad St, 24th Fl
New York, NY 10004
212-267-0747

CPC Based

Tremor Media
122 W 26th St 8th Fl
New York, NY 10001
646-723-5300

Advertisers
Can Target operating systems, and connections speeds
Video!

CPM Based

Tribal Fusion
2200 Powell St, Ste 600
Emeryville, CA 94608
510-250-5500

Complete break down of what sites you can advertise on.

CPM based

Turn, Inc
1600 Seaport Blvd, Ste 300
Redwood City, CA 94063
650-353-4399

CPM Based

Vibrant Media
565 5th Ave
15th Fl
New York, NY 10017
646-312-6139 (Kelly)

In Text ADS

CPC Based

YuMe
39 W 14th St. Ste 302
New York, NY 10011
212-929-7470

Specialize in broadband video ads

CPM Based.

I don’t use all of these networks, but if you are looking to get into media buying, that’s a decent list of places to buy ads from. Hope that helps you get started!

Got any questions? Fire Away!!

Media Buying:

Media Buying is where you can buy ad space (Banner Ads) or place a text link ad (Like Adsense) onto very popular websites such as People.Com, MSNBC, Fox New, Nascar.Com and hundreds if not thousands of more sites.

What’s The Traffic Like On These Sites?

People.com has anywhere from 10million to 50 million hits per day. That is a lot of traffic you can target with a wide range of different types of ads and offers.

Sites like MSNBC and Fox News have just as much traffic as People .com but you are able to target niches more accurately. If your running a health related offer you can hit the traffic that reads the health section of the news sites.

The reason why this is such a good form of advertising is due to the fact this is where Internet traffic hangs out all day – on the popular sites, makes sense right! Don’t confuse Facebook with these other sites either, Facebook is a social networking site, not a media site.

There are two basic forms of Media Buying you can do – a CPC type (Cost Per Click) and a CPM type (Cost Per Impressions). When you start out Media Buying and if you have a smaller budget, it is best to start off in the CPC area as you can test your ads out better and get better data before committing your funds to a bigger media buy. Also, the CPM area is really for Media Buyers who have a big budget to play with and they usually end up buying media traffic directly from the website. CPC purchases are handled buy third party companies like Pulse 360 and Adsonar.

Depending on which company you decide to start buying media traffic from, you can expect to pay anywhere from .50 per click to $5.00 per click. In a later post I will list out all the companies you can buy Media Traffic from so make sure you subscribe to my RSS Feed Here to keep updated.

Can You Start Media Buying On A $50.00 A Day Budget?

Dame straight you can! I have wasted so much money on Google Adwords because of only having a small budget and the costs per click are so expensive on Google, if I would of got into Media Buying 6 months ago – my financial situation would be a lot different right now – that’s for sure! Plus, there are a lot less restrictions on advertising on media sites then like on Google. All ads are manually approved so the chances of getting your account banned are slim. “There Is NO GOOGLE SLAPS to deal with at ALL!!!

Problems with Media Buying:

There are a few problems with-in the media buying space that I have found. One is that the big media buyers don’t care about there ROI’S as much as the little guys do so they end up over bidding to try and capitalize on the traffic from a certain site and make it harder for smaller people to get into Media Buying. To me, this is dumb and very stupid to do because if they worked on getting higher conversions instead of the most traffic – they would create much more room for new people (there still is a ton of room right now)  to break into Media Buying plus they would ultimately make more money with spending less. “More Money Then Brains – Type Of Thing”

The second problem is with-in the Affiliate Network space. Affiliate Managers are way to protective of the affiliates they have doing Media Buying and do not release nearly enough information to any affiliate looking to break into this market.

Funny thing is – Most affiliates will leave a network for only .10 cents more per lead, so why do networks show so much loyalty to these affiliates when they can and will be left hanging in a heart beat! The Networks have the information you need to get into Media Buying, if they won’t give it to you – find a new network.

Also, still with the network issues. If a network does not have a top converting offer – most will not tell you which offers are converting high on Media Traffic on other networks (and they know cause affiliates tell them) if there’s sucks so you are going to have to do a few things to find out on your own. Spy on your competition and see what there running then use Offer Vault (Free Service) to find out who has the offer, sign up with that network and go from there.

Huge Bonuses With Media Buying:

There is a lot more pluses to Media Buying that out way the negatives ten fold. One is, more traffic then most people can handle. The traffic is insane actually. Yesterday I fired up a campaign on People.com and was paying $1.51 per click and blew a $100.00 budget in ten minuets. God I love seeing that!! I did have a slight profit after that ten minuets too. (Now its time to optimize that campaign) which we will cover at another time, but a little hint here. It has to do more with how I price my ads then changing the site around.

The biggest feature I love with Media buying is the 3 to 500% ROI that you can get with this traffic source. Don’t let anyone tell you different – ROI’S that high are common. I had one affiliate manager tell me his affiliates were doing 20 to 30% ROI. I told him, his affiliates suck! LOL

Another huge plus is there is not a lot of competition right now in Media Buying because of how fast you can blow a budget and also there is very little information on it for people to learn. Also, many people think you need to have 5k a day to test out a campaign. That’s only true on certain sites “The Big Sites” and like I said above, you can start off with a small budget too.

Here is a video from Media Trust’s Jivan Manhas who runs through how to get into Media Buying and where you should start off from if you have a smaller budget.

I hope this clears up some issues some of you had understanding what Media Buying is and if there is something that don’t make sense – just ask me.

Before I get to my media buying stats I wanted to say one thing first. What I am doing to restrict myself from going nuts and wasting money on media buying by over spending which is common in PPC is that I am using a secured credit card. There is a very small amount of a security deposit on the card which helps my spending control. (Cause it’s secured – there is no debt)

There is nothing worse to me then getting excited after a good day with a campaign and then dumping a bunch a money into it with out having all the right data or knowing fully what your doing. So for me, it’s better to take baby steps, plus I am sure my son would appreciate me thinking of his well being instead of my own greed.

Ok now to the money part of my 3rd and 4th day having a media buying campaign live.

Wednesday

• Spend – $50.00
• Earnings – &90.71 ($41.71 Profit)

I never really made any big changes on Wednesday to my landing page so everything stayed the same as Tuesday as far as profit goes. That’s about a 80% ROI if your wandering.

I did make some changes to my landing page  half way through the day after a few phone call conferences with a few affiliate networks. Here are the results of those changes.

Thursday

• Spend – $50.00
• Earnings – $272.14 ($222.14 Profit – that’s about a 300% ROI)

So as you can see, talking with a few people on the phone who have lots of experience with Media Buying, kind of helped a lot.

My goal with Media Buying was to be at 100% ROI before I started to up my daily spend on a campaign or landing page. As you can see, I am a bit above my goal.

What’s my next step?

Well, as per the phone calls yesterday there is still a few things I needed to change to the landing page that I want to try out but I have reloaded my credit card to handle a $100.00 daily spend next week. If things stay the same as today or very close, I am off to the races with a whole team of horses!

I am still going to inch my way up the Media Buying ladder until I am very comfortable with what I am doing, but after week one going this way – I can see myself at $1000.00 per day profit buy the end of September. Man I am looking forward to that! (and when that happens there will be a trip to Toronto for me and a few good parties to be had)

Ok so last week when I was getting back to work after my extended holiday I started developing my first Media Buying site. It was a bit tricky to do as the approach I took was to review sites that I saw through current ads on the sites I want to advertise on and then put my own little spin on it. While I was building this new site I was splitting my time with my current work load to get that back on track. Was a bit of a challenge to say the least to jungle both types of affiliate marketing.

After two days now of running my first media buying campaign, here are my results so far.

Monday

• Spend – $50.00
• Earnings – $41.00 ($9.00 Loss)

Last night after I saw this in my tracker, I decided to take a look at a few other sites again and make some changes. One problem I noticed was that my bid was to high for a new site. I lowered it and go a bit more traffic today to my site which proved to be worth the move.

Tuesday

• Spend – $50.00
• Earnings – &90.71 ($41.71 Profit)

So as you can see, the changes I made, made the campaign profitable for me today. I have once again lowered my bid (how much I pay per click) to see if tomorrow I can get a bit more traffic to the site.

My goal is to double everyday what I spend – 100 in and a 100 out type of thing, and I am just about there so maybe a bit more traffic would help that out.

The problem with bidding high in media buying is that you get a pile of clicks in a very short period so testing your site or optimizing it can be a bit of a challenge. Back in February when I first looked into media buying I went with a max bid on a 100 dollar spend and to my surprise that only allowed my ad to run for 10 minuets and then it was off. You can’t test shit all with ten minuets of traffic in my opinion.

So as you can see, my first challenge is to really learn how to bid right with a smaller budget. Once I get the site doubling my spend everyday, then I am going to dump more money into the campaign and see what that does – after!

I’ll keep you guys posted on that for sure!