Never Had This Happen In Adwords Before!

So yesterday I decided to test out a new Adwords Campaign to see what kind of results I could get with my weight loss offer site I have built.  Something odd happened to the campaign after I set it live that has never happened to me before, even though Google warns you that this could happen.

After I went through and picked all my keywords and wrote my ad copy I set my daily budget to $10.00. I know, your thinking that is kind of low ain’t you. Well, I usually start my campaigns off low then move them up over time so I don’t end up wasting a bunch of cash if the offer turns out to be a flop, also I am going to be focusing on a different method of buying traffic starting the first week in January so this campaign is more of me just playing around then anything else.

Ok, so the campaign went live and a few hours later I went to check it, to make sure it was running. When I opened up my Adwords Account I seen that I had spent $18.00 all ready. That is 8 dollars higher then my daily budget of $10. I was like WTF!

In some ppc campaigns you run, depending on the keywords you use, Google cannot turn your campaign off fast enough. When this happens your budget gets blown. It’s not a bug or anything, it just means you are getting lots of clicks fast and by the time Adwords notices that your over your budget, you may way over!

I just wanted to point this out to your guys in case it ever happens to you when you set up a PPC Campaign and to alert you to the fact that it can happen.

So my test was to see how well the offer converted and over of 13 clicks yesterday which cost me $18.00, the offer converted twice. The payout I get for a conversation on that offer I am running is $35.00. 2 conversations = $70.00 and a net profit of $52.00.

Not bad eh for a few hours work!!