The Challenges With Starting Into Media Buying

Posted on August 25th, 2009 by Collin in media buying

Affiliate Marketing – Media Buying

Ok so last week when I was getting back to work after my extended holiday I started developing my first Media Buying site. It was a bit tricky to do as the approach I took was to review sites that I saw through current ads on the sites I want to advertise on and then put my own little spin on it. While I was building this new site I was splitting my time with my current work load to get that back on track. Was a bit of a challenge to say the least to jungle both types of affiliate marketing.

After two days now of running my first media buying campaign, here are my results so far.

Monday

  • Spend – $50.00
  • Earnings – $41.00 ($9.00 Loss)

Last night after I saw this in my tracker, I decided to take a look at a few other sites again and make some changes. One problem I noticed was that my bid was to high for a new site. I lowered it and go a bit more traffic today to my site which proved to be worth the move.

Tuesday

  • Spend – $50.00
  • Earnings – &90.71 ($41.71 Profit)

So as you can see, the changes I made, made the campaign profitable for me today. I have once again lowered my bid (how much I pay per click) to see if tomorrow I can get a bit more traffic to the site.

My goal is to double everyday what I spend – 100 in and a 100 out type of thing, and I am just about there so maybe a bit more traffic would help that out.

The problem with bidding high in media buying is that you get a pile of clicks in a very short period so testing your site or optimizing it can be a bit of a challenge. Back in February when I first looked into media buying I went with a max bid on a 100 dollar spend and to my surprise that only allowed my ad to run for 10 minuets and then it was off. You can’t test shit all with ten minuets of traffic in my opinion.

So as you can see, my first challenge is to really learn how to bid right with a smaller budget. Once I get the site doubling my spend everyday, then I am going to dump more money into the campaign and see what that does – after!

I’ll keep you guys posted on that for sure!

  1. Deneil Merritt said on August 25th, 2009 at 8:06 pm

    Good to see you in profit. I have a small budget to try my hand at PPC. I have been making changes here and there on my landing pages, my ads, and bids. Seems to be very profitable once you get the hand of it.

    Reply
  2. Paul Piotrowski said on August 25th, 2009 at 9:41 pm

    Just curious, where are you buying media buys for $50?

    Reply
  3. Collin said on August 25th, 2009 at 10:03 pm

    @Paul Piotrowski:
    Adsonar!

    Reply
  4. Forest said on August 25th, 2009 at 11:11 pm

    Hey Colin,

    You are quick off the mark here with making profit. Sometimes it takes a few weeks to get new projects in profit, that’s what I find anyway!

    Cheers.

    Reply
  5. caravan sales UK said on August 26th, 2009 at 2:36 pm

    Congratulations it looks like your onto a winner if you can keep it going, never really looked into media buying but based on your early results it looks like there’s some cash to be had :)

    Reply
  6. Mike said on August 28th, 2009 at 11:10 pm

    Hi Colin,

    Can you explain what is “Media Buying”

    PPC Advertising or Buying Banner Ads at Websites?

    Thanks

    Reply
  7. Laptop Briefcases said on December 8th, 2009 at 8:36 pm

    This whole media buying strategy sounds very interesting. It sounds like you are starting to figure it out. Before long your media buying is bound to pay off.

    Reply
  8. [...] a couple of days ago I posted my results for my first media buying campaign that I started running on Monday. Today I wanted to give you another small update on how [...]

  9. [...] Aug.28, 2009 in Online money So a couple of days ago I posted my results for my first media buying campaign that I started running on Monday. Today I wanted to give you another small update on how [...]

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