What Is Media Buying – Media Buying Explained

For all of you who have been reading on my blog lately, you know that I have started into Media Buying as a means to grow my business. And, a lot of you have been asking me – “What is Media Buying” Well, today I am going to explain it in as much detail as I can.

Media Buying:

Media Buying is where you can buy ad space (Banner Ads) or place a text link ad (Like Adsense) onto very popular websites such as People.Com, MSNBC, Fox New, Nascar.Com and hundreds if not thousands of more sites.

What’s The Traffic Like On These Sites?

People.com has anywhere from 10million to 50 million hits per day. That is a lot of traffic you can target with a wide range of different types of ads and offers.

Sites like MSNBC and Fox News have just as much traffic as People .com but you are able to target niches more accurately. If your running a health related offer you can hit the traffic that reads the health section of the news sites.

The reason why this is such a good form of advertising is due to the fact this is where Internet traffic hangs out all day – on the popular sites, makes sense right! Don’t confuse Facebook with these other sites either, Facebook is a social networking site, not a media site.

There are two basic forms of Media Buying you can do – a CPC type (Cost Per Click) and a CPM type (Cost Per Impressions). When you start out Media Buying and if you have a smaller budget, it is best to start off in the CPC area as you can test your ads out better and get better data before committing your funds to a bigger media buy. Also, the CPM area is really for Media Buyers who have a big budget to play with and they usually end up buying media traffic directly from the website. CPC purchases are handled buy third party companies like Pulse 360 and Adsonar.

Depending on which company you decide to start buying media traffic from, you can expect to pay anywhere from .50 per click to $5.00 per click. In a later post I will list out all the companies you can buy Media Traffic from so make sure you subscribe to my RSS Feed Here to keep updated.

Can You Start Media Buying On A $50.00 A Day Budget?

Dame straight you can! I have wasted so much money on Google Adwords because of only having a small budget and the costs per click are so expensive on Google, if I would of got into Media Buying 6 months ago – my financial situation would be a lot different right now – that’s for sure! Plus, there are a lot less restrictions on advertising on media sites then like on Google. All ads are manually approved so the chances of getting your account banned are slim. “There Is NO GOOGLE SLAPS to deal with at ALL!!!

Problems with Media Buying:

There are a few problems with-in the media buying space that I have found. One is that the big media buyers don’t care about there ROI’S as much as the little guys do so they end up over bidding to try and capitalize on the traffic from a certain site and make it harder for smaller people to get into Media Buying. To me, this is dumb and very stupid to do because if they worked on getting higher conversions instead of the most traffic – they would create much more room for new people (there still is a ton of room right now)  to break into Media Buying plus they would ultimately make more money with spending less. “More Money Then Brains – Type Of Thing”

The second problem is with-in the Affiliate Network space. Affiliate Managers are way to protective of the affiliates they have doing Media Buying and do not release nearly enough information to any affiliate looking to break into this market.

Funny thing is – Most affiliates will leave a network for only .10 cents more per lead, so why do networks show so much loyalty to these affiliates when they can and will be left hanging in a heart beat! The Networks have the information you need to get into Media Buying, if they won’t give it to you – find a new network.

Also, still with the network issues. If a network does not have a top converting offer – most will not tell you which offers are converting high on Media Traffic on other networks (and they know cause affiliates tell them) if there’s sucks so you are going to have to do a few things to find out on your own. Spy on your competition and see what there running then use Offer Vault (Free Service) to find out who has the offer, sign up with that network and go from there.

Huge Bonuses With Media Buying:

There is a lot more pluses to Media Buying that out way the negatives ten fold. One is, more traffic then most people can handle. The traffic is insane actually. Yesterday I fired up a campaign on People.com and was paying $1.51 per click and blew a $100.00 budget in ten minuets. God I love seeing that!! I did have a slight profit after that ten minuets too. (Now its time to optimize that campaign) which we will cover at another time, but a little hint here. It has to do more with how I price my ads then changing the site around.

The biggest feature I love with Media buying is the 3 to 500% ROI that you can get with this traffic source. Don’t let anyone tell you different – ROI’S that high are common. I had one affiliate manager tell me his affiliates were doing 20 to 30% ROI. I told him, his affiliates suck! LOL

Another huge plus is there is not a lot of competition right now in Media Buying because of how fast you can blow a budget and also there is very little information on it for people to learn. Also, many people think you need to have 5k a day to test out a campaign. That’s only true on certain sites “The Big Sites” and like I said above, you can start off with a small budget too.

Here is a video from Media Trust’s Jivan Manhas who runs through how to get into Media Buying and where you should start off from if you have a smaller budget.

I hope this clears up some issues some of you had understanding what Media Buying is and if there is something that don’t make sense – just ask me.